Over a hundred years has passed since William Harvey and Andrew Davidson first collaborated in Milwaukee, USA to reinvent the motorcycle. The pairing has drastically changed the biking industry from selling mere vehicles to offering a whole new lifestyle.
While other companies were just selling regular motorcycles, by creating a biker image, the Harley left its competitors eating dust. Today, Harley Davidson ranks among America's top growth stocks since its 1986 IPO. It has an annual sales growth of 37% despite suffering some difficulties.
It is easy to see why the Harley Davidson has enjoyed the biggest chunk of the bike market. Buying a Harley is like getting into a fraternity. When you purchase a unit, you also become a member of the Harley Owners Group or HOG as people like to call them. The Harley Davidsons legacy lives on in the brotherhood of Hog members.
Although the company is reflecting strong earnings, there are some concerns as to how it is going to fare in the next century. A considerable percentage of Harley owners are baby boomers who are taking advantage of their accomplishments and earnings in the 90s. What used to be a niche for individuals in their thirties, the Harley fans are now getting older. If the company intends to survive in the succeeding years, they have to reach out to younger demographics.
It is clear that the younger generation like the sleek sporty models as opposed to the heavy brassy design the Harley Davidson is known for. The company as opposed to its competitors before refuses to buckle down. When it suffered a 15 year long decline in the 80s, it rallied and has now enjoyed 11 successive years of sales growth.
The Harley depends more on image rather than performance for marketing strategies. Like other businesses who rely on such, it is vulnerable to changes in fashion and taste. Since the company cannot replicate the aging boomers, it is important that they dig down and appeal to the younger crowd. It is tricky for a company with a cult following like the Harley to devise changes. Newer popular models have water cooling engines which is a huge departure from the bike's air cooled ones. They could risk alienating their base crowd. If the Harley does away with the roaring sound, they can loose their customer base.
Dealers of Harley Davidsons believe though that the company will find a way to locate a balance. They have done away with problems in the past and the dealers are confident that the company will device a plan to reach out to the younger generation while being faithful to their old fanatical customers.
As the next 100 years is well on its way, we can expect the company to be able to bridge the gap. The Harley Davidson has been a biking legacy over the past century and it looks like it will remain to dominate the market for the next generations.
While other companies were just selling regular motorcycles, by creating a biker image, the Harley left its competitors eating dust. Today, Harley Davidson ranks among America's top growth stocks since its 1986 IPO. It has an annual sales growth of 37% despite suffering some difficulties.
It is easy to see why the Harley Davidson has enjoyed the biggest chunk of the bike market. Buying a Harley is like getting into a fraternity. When you purchase a unit, you also become a member of the Harley Owners Group or HOG as people like to call them. The Harley Davidsons legacy lives on in the brotherhood of Hog members.
Although the company is reflecting strong earnings, there are some concerns as to how it is going to fare in the next century. A considerable percentage of Harley owners are baby boomers who are taking advantage of their accomplishments and earnings in the 90s. What used to be a niche for individuals in their thirties, the Harley fans are now getting older. If the company intends to survive in the succeeding years, they have to reach out to younger demographics.
It is clear that the younger generation like the sleek sporty models as opposed to the heavy brassy design the Harley Davidson is known for. The company as opposed to its competitors before refuses to buckle down. When it suffered a 15 year long decline in the 80s, it rallied and has now enjoyed 11 successive years of sales growth.
The Harley depends more on image rather than performance for marketing strategies. Like other businesses who rely on such, it is vulnerable to changes in fashion and taste. Since the company cannot replicate the aging boomers, it is important that they dig down and appeal to the younger crowd. It is tricky for a company with a cult following like the Harley to devise changes. Newer popular models have water cooling engines which is a huge departure from the bike's air cooled ones. They could risk alienating their base crowd. If the Harley does away with the roaring sound, they can loose their customer base.
Dealers of Harley Davidsons believe though that the company will find a way to locate a balance. They have done away with problems in the past and the dealers are confident that the company will device a plan to reach out to the younger generation while being faithful to their old fanatical customers.
As the next 100 years is well on its way, we can expect the company to be able to bridge the gap. The Harley Davidson has been a biking legacy over the past century and it looks like it will remain to dominate the market for the next generations.
About the Author:
Does your pulse set to racing whenever you see the sign used Harley Davidsons for sale? And who can blame you these fabulous bikes are sought by fans the world over. You can choose from a huge selection of these beautiful mahcines including a range of superb Harley Softail for sale. Be sure to visit today.
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